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Post Info TOPIC: Why does Burger King struggle so hard in trying to compete against McDonald's?


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Why does Burger King struggle so hard in trying to compete against McDonald's?
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Oh my goodness, I asked the proper question! I've been around Burger King for more than 40 years and was heavily involved in the 1990s wars of rivalry with McDonald's. The reason Burger King has had trouble is fairly straightforward. Inconsistency.Burger King was established in Florida in 1954, making it almost as old as McDonald's. When McDonald's gained off in the early 1960s as a result of a meticulously planned programme of franchising and development that placed a strong emphasis on real estate, their paths remained fairly comparable. It was owned by McDonald's, which rented it to the franchisees and used the proceeds to pay for the acquisition. So, rather than being a restaurant chain, McDonald's is actually more of a real estate corporation. It may seem a little unbelievable, but it is true. dependable corporate architecture since the middle of the 1960s.


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But they are mistaken. McD's is superior. One reason is that their breakfast menu—which, brilliantly, is now available all day—is by much superior than anything I've ever eaten from the King. Although I was happy to see a sticker reading, "We serve burgers for BREAKFAST," when McDonald's introduced their all-day breakfast menu, I was even happier to stroll into BK. Although I'm not sure if they weren't also snarking about their own mediocre breakfast menu, that was some ace snark. But hell with breakfast. Over what Burger King is serving, McDonald's fries, Quarter Pounders, standard hamburgers and cheeseburgers, double cheeseburgers and McDoubles, and OMN NOM NOM NOM BIG MACS come out on top. The only thing McDonald’s falls down on is their sundaes, which have never been the same since they switched to yogurt (they used to be lovely), and that godawful Toothpaste Shake they release around St. Patrick’s. Oh, and they screwed up their pies.Click here to visit MyBKExperience for more exploration,  Bring back the crispy-blistery hot apple and cherry pies! What’s this dense, doughy baked bad you’ve foisted on us, Ronald? Burger King does a good job. I can see why someone might prefer the Whopper - as I said, it is a fine sandwich. I enjoy it now and again. But McDonald’s, though. McDonald’s. McDonald’s is better.



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