The two criteria that describe a company's professionalism are conclusively good products and gratifying customer service. However, a company's logo is just as significant in highlighting its professionalism. A creative logo design communicates that the business provides close attention to every aspect of its activities and is unlikely to compromise product quality. Consumers would think that a trustworthy business will have a suitable logo, therefore, it satisfies their needs and expectations. But, if your firm lacks a logo, it will be unprofessional and questionable. Key clients and lucrative sales are lost as a result of your lack of honesty and respect.