Data analytics is a process of examining data sets to draw conclusions about the information they contain. This process is typically performed with specialized software and tools. Data analytics is crucial for businesses and organizations because it provides insights that can drive better decision-making, improve efficiency, and gain a competitive edge. Here’s a comprehensive overview of data analytics:
Types of Data Analytics
Descriptive Analytics
Purpose: To understand what has happened in the past.
Techniques: Data aggregation and data mining.
Tools: Reporting tools, dashboards, and visualization tools (e.g., Tableau, Power BI).
Example: Summarizing sales data to identify trends and patterns.
Diagnostic Analytics
Purpose: To understand why something happened.
Techniques: Drill-down, data discovery, and correlations.