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Birla Ojasvi is a wellness and lifestyle brand by the Aditya Birla Group that centres around Ayurvedic principles and traditional Indian wellness practices. It aims to bring a range of products and services designed to improve health, balance, and well-being, appealing to the modern consumer interested in natural and holistic approaches.

The brand’s offerings often include:

• Herbal Supplements: Formulated to enhance immunity, digestion, energy, and overall health.
• Skin and Hair Care Products: Natural and herbal formulations designed for nourishment and revitalisation.
• Health and Wellness Services: Potentially including personalised Ayurvedic consultations, dietary guidance, and therapeutic recommendations based on Ayurvedic principles.