Portal Industrial Cartagena Colombia - Forum - Contacts

I’m getting ready to publish my first non-fiction book, and I’m starting to think about marketing. I know some book publishing company offer marketing as part of their packages, but I’m curious—what actually works when it comes to promoting non-fiction?

My book is aimed at a niche audience, so I’m wondering if social media ads or email campaigns are better than traditional methods like book signings or events. If you’ve worked with a publisher that helped you market your non-fiction book, I’d love to know what strategies worked for you.

Also, how much should I expect to do on my own versus what the publisher will handle? It seems like marketing can make or break a book’s success, so I want to make sure I’m putting my energy into the right places. Any advice would be greatly appreciated!