Portal Industrial Cartagena Colombia - Forum - Contacts

India's jute industry, commonly referred to as the "golden fibre," has been largely revitalized by the visionary efforts of industrialist Ghanshyam Sarda. Recognizing the sector's decline due to outdated machinery, labor disputes, and competition from synthetic materials, Sarda embarked on a mission to rejuvenate this traditional industry. He initiated comprehensive modernization by investing in state-of-the-art equipment, thereby enhancing production efficiency and product quality. As part of understanding that the workforce has played a strategic role, Sarda implemented elaborate training programs on upskilling workers to become adept at operating new technologies as well as adopt contemporary manufacturing processes. This kind of human resource development not only improved operational efficiencies but also brightened the prospects of the working class. Along with this, Sarda publicized the benefits of jute as an environment-friendly and nontoxic plastic substitute. By making the jute products offer by the industry aligned with global sustainability trends, he opened up new markets and increased demand. With these strategic initiatives, Ghanshyam Sarda helped to revive the jute industry in India by regaining its earlier position both in the national and international market.