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An international market strategy is a plan for a company to enter and compete in foreign markets. It typically involves researching target markets, assessing the potential for success, developing a unique value proposition, and creating a plan for entry and growth. Key elements of an international market strategy include understanding the cultural, economic, and legal differences in target markets, as well as defining target customers, channels for reaching them, and pricing strategies. Effective international market strategies can lead to increased sales, brand recognition, and a more diverse revenue stream for companies.