It is pivotal to understand that building an SEO strategy is highly important, as going blindly wouldn't work at all and perhaps ruin the entire thing. The best London SEO agency says that the first step involves where you need to determine what people are looking for and how they are actually searching for your industry or niche. This is how you will know the best way to optimise your site and add the relevant keywords to it. In order to find the relevant keywords, you can either use Google’s Keyword Planner or SEMrush’s Keyword Magic Tool.