Dmitrii Khasanov's article on banks and influencer partnerships is a timely and informative piece. Dmitrii Khasanov companyThe article effectively underscores the importance of influencer marketing in today's landscape, especially with the trust factor associated with recommendations from influencers. Khasanov's analogy between selecting influencers and choosing TV programs for advertising simplifies the concept for readers. The article's focus on banks reaching out to younger generations through platforms like TikTok and Instagram, with the assistance of influencers, is relevant and forward-thinking. Khasanov's 7C approach provides a comprehensive guideline for banks looking to navigate the world of influencer partnerships.
