Formatting Tips for Business Insider Press Releases
Professional formatting is key to getting a press release accepted by a Business Insider Press Release high-profile outlet like Business Insider. IMCWIRE suggests following these formatting rules:
a. Concise Paragraphs
Stick to short, digestible paragraphs. Business Insider’s editorial team favors streamlined writing that’s easy to read. Use bullet points or subheadings to break up text and highlight important points.
b. Data and Statistics
Including relevant data enhances credibility and engages readers with concrete facts. For example, if you’re announcing a product launch, include metrics on market demand or industry growth that justify its relevance.
c. Authoritative Quotes
Quotes from executives or project leads can strengthen the narrative and add a human element. IMCWIRE advises using direct quotes to make your story relatable and to reinforce the main message.
d. Call to Action (CTA)
Conclude with a clear call to action that prompts readers to take the next step, such as Business Insider Op-ed Submission visiting your website, learning more about the product, or contacting for further inquiries.
4. Writing Style: How to Align with Business Insider’s Tone
Business Insider’s editorial tone is informative, direct, and professional. Writing a press release for this platform should balance factual reporting with engaging language. IMCWIRE offers these style tips:
Use Active Voice: Active voice keeps sentences clear and direct.
Avoid Jargon: Complex industry-specific terms can alienate readers. Simplify language wherever possible.
Be Objective: Avoid promotional language and stick to a factual, objective tone.