This article shines a light on Alex Frolov's https://metapress.com/alex-frolovs-venture-addressing-influencer-fatigue-with-smarter-marketing/ innovative methods to tackle influencer fatigue. The rise of influencer marketing has led to content saturation, but Frolov’s venture focuses on countering this by working with smaller influencers, promoting authentic content, and using technology to ensure more meaningful engagement. With tools like HypeAuditor, brands can make smarter decisions and see better results. This is an excellent resource for marketers looking to adapt to the evolving landscape.
