When developing brand font guidelines, how can you effectively select typefaces that not only reflect your brand's personality and values but also ensure readability and accessibility across various platforms and mediums, while maintaining consistency and versatility in your brand's visual identity?
In my experience, choosing typefaces starts with understanding the brand font guidelines and voice. I prioritize fonts that balance aesthetics with functionality—readable on screens, print, and adaptive for accessibility needs. Testing fonts in mockups across various platforms ensures versatility. Finally, selecting a font family with diverse styles helps maintain a cohesive visual identity, even in dynamic design contexts.