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Search Engine Optimization (SEO) is essential for improving a website's visibility and driving organic traffic. It involves two main aspects: On-page SEO and Off-page SEO, both of which contribute to the site's overall search engine rankings.

On-Page SEO :On-page seo focuses on optimizing elements directly within your website to improve search engine rankings and user experiences.

Off-Page SEO: Off-page SEO  involves activities outside of your websites to improve its authority and credibility.Link building is the critical component of Off page seo. Search engines, especially Google, use backlinks as a measure of a site's authority. High-quality backlinks signal to search engines that your content is valuable and trustworthy.