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TikTok is one of the fastest-growing social media apps ever—and for good reason. The short-form video has been taking the social media world by storm, with both brands and creators seeing several viral moments and opportunities to grow their platforms. However, you still need the help of some good old-fashioned TikTok marketing—and a few actionable tips to help you grow your followers to maximize your viral potential.

TikTok’s home screen is broken up into two different feeds: “Following” and “For You.” While the For You Page is dictated by the TikTok algorithm, the Following feed is filled with videos only from the accounts that the user follows. This means, the more followers you have, the more Following feeds your videos will appear in—and many users do go back and forth between the feeds. There are ways to get your content on the For You Page, but having your video content seen by those who follow you can also help your content go viral, help you get more engagement, and help turn those followers into customers.

TikTok is one of the only social media platforms with a feed specifically for people the user is following, making followers even more valuable on this platform than others. Discover how to grow your followers so you can build an engaged audience of TikTok users.