Digital marketing refers to the use of online platforms and digital technologies to promote and sell products or services. This broad field includes strategies such as search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media engagement, and email marketing. By leveraging data, businesses can target specific audiences, enhance brand awareness, and drive conversions. Digital marketing allows companies to reach a global audience, track performance in real time, and adjust campaigns for optimal outcomes, making it an essential tool for modern business success. social media marketing