Portal Industrial Cartagena Colombia - Forum - Contacts

I wanted to open up a discussion about the growing role of social media in businesses, particularly in the industrial sector in places like Portal Industrial Cartagena, Colombia. As we know, Cartagena has become a thriving hub for industrial development, with companies spanning across various sectors such as manufacturing, logistics, and technology.

While platforms like LinkedIn and Facebook are widely used for business networking, Snapchat might not be the first app that comes to mind when thinking about industrial marketing or networking. However, I believe there's potential for companies operating within Portal Industrial Cartagena to leverage Snapchat in unique ways.

Here are some thoughts on how Snapchat could be relevant for businesses in this industrial zone:

1. Behind-the-Scenes Content: Industrial operations often have fascinating behind-the-scenes processes that aren't always visible to the public. Snapchat's visual storytelling format could be an excellent way to give potential clients and partners a "sneak peek" into the manufacturing or logistics processes at these companies, showcasing their innovation and facilities.

2. Brand Engagement: Snapchat has a younger, tech-savvy audience, and this could be an opportunity for businesses in Portal Industrial Cartagena to engage with younger talent, whether it's for recruitment or brand awareness. By sharing fun, creative snaps that highlight the company's culture, safety protocols, and cutting-edge technology, businesses can stand out in an industry that may not always be seen as exciting or modern.

3. Interactive Campaigns and Product Demos: Snapchat offers unique interactive features such as augmented reality filters and lenses. Companies in Cartagena’s industrial sector could use these features to create virtual product demos, highlight product features, or even run campaigns that encourage engagement from a wider audience.

4. Localized Marketing: Given that Snapchat allows businesses to target specific regions with geofilters, companies in Cartagena could use this feature to promote special events, trade shows, or local promotions to other businesses and consumers in the region.

5. Partnership Opportunities: Companies operating in Portal Industrial Cartagena could also explore partnerships with local influencers who have a presence on Snapchat, particularly if they align with industries such as technology, logistics, or innovation. These influencers could help spread the word about new services, events, or developments happening in the area.

It would be interesting to hear from others in the industrial and logistics sector in Cartagena—do you think Snapchat is a platform businesses in Portal Industrial Cartagena should explore, or is it better suited for more consumer-focused brands?

Looking forward to your thoughts!