Fast results Rapidly changing marketing strategies, adjusting keywords and experimenting with new promotional formats are helped by the principles of performance marketing. By testing different versions of adverts, content and headlines, you can understand which options produce the best results. In order to measure results and adjust them if necessary, performance indicators (KPIs) are defined.
What kind of results are we talking about? The business owner can easily track:
sales
ad views
page clicks
demo downloads
ad clicks
social media activity and subscriptions
application installations
Fincraft Capital case study.Online shop: conversion growth Fincraft Capital's dropshipping partner, an online clothing shop, faced the problem of low conversion rate on its website. Users left the site and did not make purchases.
Fincraft Capital specialists offered to conduct a quick test and analyse the obtained data using performance marketing capabilities:
A/B-testing. A/B-testing of different versions of the landing page for one of the product lines was conducted. In the first version, the focus was on the product's favourable features, in the second - on free shipping.
Target Audience. After analysing the data we managed to identify a narrow target audience interested in the product - young people aged 18-30, interested in fashion.
Social advertising. Advertising campaigns were launched in Instagram and Facebook, aimed specifically at this audience.
