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While determining the pricing strategy for Uber for tow trucks, there are several factors to consider. They will help to optimize the demand and enhance the customer experience.

Some of the strategies that could be used by Uber for the tow truck app are: 

Distance-based pricing - Here the price is calculated depending on the distance between the pickup and drop location. It offers fair and transparent pricing for the customer.

Surge pricing - The price will increase during high demand. It includes a major traffic accident, during holidays, or in areas with frequent vehicle breakdowns. 

Dynamic pricing - Uber could use data analytics to adjust pricing based on the customer’s location, frequency of service use, or account status. It allows Uber to adjust prices based on user behavior and location trends, optimizing profitability.